Blockbuster “Snowpiercer” on Apple TV

If you are not already an Apple TV viewer you have now plenty of reasons to just love it. This is due to the fact that Apple TV has been upgraded with cloud delivered extras which make all the process of seeing a film much more interesting. Thus, viewers gain access to behind the scene shots and interviews of the cast members.

This is all the better since a new, much awaited and talked about production has just been released. Yes, we are talking about Snowpiercer. Caludia Puig has described the movie as being a very ambitious yet stylish science fiction epic. For the time being the film is in the middle of a quite limited US launch, but soon sci-fi fans will be able to buy the video version.

Snowpiercer was co-written and directed by Bong Joon-Ho, the South Korean director who put his finger print on Mother and The Host as well. The film is in fact an apocalyptic story (quite a fashionable theme these days) about the last survivors of the human race who are actually living on a train called the Snowpiercer, which moves around the globe but never stops.

The digital launch implies that this new Hollywood end-of-the-world drama would be available on iTunes, Amazon, Vudu, YouTube, Google Play as well as on Xbox and the Sony PlayStation. It will cost up to 6 US dollars to rent the video and up to 15 US dollars to buy it. The TV subscribers can enjoy the film on cable as well as on the satellite system.

Nonetheless, Apples really hopes that film fans will buy the high definition alternative of Snowpiercer which costs about 14.99 US dollars. This version is available on Apple TV since ii has some exclusive additional content, such as the interview with the number one star Chris Evans, and some other short videos related to the movie. The Apple offer also includes the film concept art.

The extras will definitely not bore the audience and they are by far shorter than people usually expect from a Blu-Ray Disc type launch. However, film enthusiasts love every single bit of extra content added to the film itself. Caroline McKenzie the marketing director of radius TWC, the company distributing the film, said that the launched had coincided extremely well with Snowpiercer because TWC was releasing in their platform at a time when the extras were brought forward.

The Apple upgrades for iTunes Extras allow film studios to add some new content to the actual film. McKenzie claims that there would be even more extras as the Blu-Ray release gets closer. She said it was in fact an extraordinary thing since Blu-rays and DVDS were put on the market as a fixed object. She added that viewers might really be delighted by the possibility to have some extra content after the film had been launched.

The upgrade of iTunes Extra come just on time since Apple TV was left a bit behind by its competitor Roku. In the USA, forty-four percent of the households having a streaming media player went for a Roku in 2013. Only twenty-six households used Apple TV. The gap was larger in 2013 than in 2012, when Roku had about 37% of the market while Apple TV has around 24%.

Almost 46% of all streaming media players sold in the USA in 2013, were manufactured by Roku, while only 26% were produced by Apple.

Roku has manages to take the market for various reasons. First of all it is much more affordable than Apple (49 US dollars against the 99 US dollars needed to be spent for Apple TV), then it has the channel strategy known in the business as “all-you-can-eat” meaning that it has channels like Netflix which require a monthly fee. This is quite different for what Apple TV has in store, which only offers its clients per-purchase fee models. Barbara Kraus, director of research of Parks Associates said that high number of channels (around 1700) offered by Roku was by far much more appealing to customers than the Apple offer.

It is possible that Apple’s new interest in films for Apple Television would bring it a larger release.

iPad Air should be covered with SurfacePad

The accessories offer is extremely diverse and every manufacturer is striving to produce something new and original to attract as many clients as possible. Most producers do not focus on a single item but Twelve South has decided to do so. The iPad cases it created can be described with the help of one word only and this word is fantastic.

Seen from the outside the case seems like another piece of Napa leather which can be wrapped around the gadget. At the front there is the logo of the company and a tiny lip round the edge.  At the back there are two rows of sticking in the center. Obviously, there is a cut out for the camera. The SurfacePad is quite slim, it is only 1mm thick and it has the great advantage of not covering up all edges. For some users it might be a bad thing while for others it might be the best thing ever. It is all a matter of taste. The case allows smooth access to all buttons and ports and the device can be recharged without having to take the case off.

An adhesive is used in order to fix the iPad. The awesome thing about it is that it does not leave any traces and if it is peeled of it still preserves its stickiness. It can be taken off and put back again as many times as a user wants. The front cover is equipped with magnets in order to close the cover properly. Although, Apple does amazing things, both its Smart Covers and Cases are tasteless in design. They do not provide a solid base, though they are created to form a stand.

There are no ridges in the model proposed by Twelve South. The company’s design team came up with an idea to create a stand without having the need for ridges. The magnets in the front cover are used in order to solve this problem. There are two magnetic strips under the microfiber lining. Each of the stand positions is reliable; however, practice is needed in order to put the iPad in the balanced position.

The weak point of the SurfacePad is the fact that the front part does not cover perfectly the edge of the iPad. The difference is of about 1 mm, but since the case is made of leather, a material which stretches, the problem can be solved immediately.

The case is not extra protective. Probably the designers have had in mind a person desiring a classier look. The BookBook produced by Twelve South perfectly suits the iPad Air. It fits the gadget like a glove. The product can be purchased from the Twelve South site for the price of 79.99 US dollar or from Amazon for the price of 69 pounds. There are three colours to choose from: white, red and black. There is also a smaller variant for the iPad mini.

Apple Shares Increase before the Launch of Its New Gadgets

The shares of Apple have managed to reach triple digits for the first time since the month of September 2012. This is definitely owed to the excitement created by the approaching launch on the new iPhone 6 and of the wearable which is supposed to have the name of iWatch. The happy event occurred on Tuesday. Towards lunch Apple shares were equal to 100.68 US dollars while towards the evening they were equal to 100.54 US dollars.

The analyst Katy Hubberty has advised people to invest in Apple shares while the iPhone 6 is still a craze. She said that analyst did not expect Apple share to increase due to software, hardware or service innovations. In her opinion Apple shares would increase due to the larger screen of the new iPhones. She based her declarations on the AlphaWise survey and various supply chain tests. The analyst also believes that the iPhone shares might reach the price of 120 US dollars in the weeks to come.

iWatch is considered to be an important accelerator of the Apple growth, which will have the ability to expand the margins of the company. The analysts and investors are encouraged by the latest members of the Apple top management team. These additions determined expansions in important domains like digital content, design, retail and sensors.

The iPhone 6, but also the much speculated iWatch are expected to be released on the 9th of September 2014.

New Unofficial iPhone 6 Pictures- The Gadget is Ready to Hit the Market

As the month of September approaches rumors and leaked information about iPhone 6 are invading the offline and the online media. Some new unofficial photos present the iPone 6 unboxed and ready to hit the stores.

Unfortunately, the photos cannot be checked for authenticity. However, they seem to be more real than many leak pictures of the so much awaited iPhone 6. These new photos show not only the smart phone but its packaging as well. If these pictures are to be believed the gadget is ready to be put on the shelves. It seems that in terms of design the iPhone 6 is not very different from its predecessors. But, as we all know there will be two versions: the smaller one having a screen of 4.7 inch and the bigger one having a screen of 5.5 inch.

These new pictures have been offered by the website called Techradar, specialized in technology and gadgets. The people working for the site claim that they had received the images from a beta tester working for Apple.

It can be seen from the pictures that the phone is much slimmer and that it has the features presented in some other previous leaks. The technology website quoted above claims that the images comes from a fresh source. However, they are leaks and cannot be trusted 100%. One if the close-up presents various applications functioning on iPhone 6. However, there is no image of the so much talked about Health package.

The Swell Radio Application belongs to Apple Now

We have come to witness a period in which big enterprises find it easier to buy other small companies and businesses than to put them up by themselves. This practice has been used by Google numerous times. Apple has decided to go for the same strategy although it is trying to be less aggressive than Google.

Some recent reports claim than Apple wants to purchase Swell for the price of 30 million US dollars. For those who do not know, Swell is an internet radio. There are high chances for Swell to be used in order to improve the offers of Apple iTunes Radio. However, Swell will be centered on talk shows and less on music.

For the time being, Swell is utilized by famous news stations like the BBC, ABC, ESPN and other station which are less popular with the public. There are very high chances for the Swell radio to be part of the bigger iTune Radio Service provided by Apple.

The most important Swell radio application is going to be closed down towards the end of the week. The Swell team will move their offices to the Apple headquarters. The two companies will offer the same radio services, turning the deal into an acqui-hire.

Apple’s recent actions like the purchase of Beats Audio for 3 billion US dollars or of Swell for the sum of 30 million US dollars hints towards the company’s desire to offer phone and tablets users more entertainment possibilities.

For the time being, nobody knows for sure the amount of time that Swell will be in standby. Moreover, little is known about Apple’s plans and intentions with its newly acquired business.

Apple No Longer Holds the Patent of Siri Functions on the Chinese Territory

The electronic company has decided to present its case to higher powers in an attempt to change the verdict that gives advantage to the Zhizhen Technology located in Shanghai. Reports point out that the world famous electronic company has lost its patent case of Siri on the Chinese territory.

The company known as Zhizhen Internet Technology has managed to win the patent infringement law suit over Apple. The First Intermediate Court of Beijing decided that Siri, one of the many virtual personal assistants employed by Apple, was actually infringing a patent of speech recognition belonging to Zhizhen.

In 2012, Zhizhen took Apple into court, claiming that Siri that was used with iPhones was severely violating the voice recognition technology belonging to Zhizhen. Siri permits users to ask various questions to a virtual personal assistant which in its turn gives the desired answers. The patent is not so much about how Siri functions but about the method employed to recognize and analyse a person’s voice.

Apple claimed in a statement for Reuters that it had no idea about the patent belonging to Zhizhen before the company actually took legal actions. Apple declared that it did not consider that its employed technology infringed the Zhizhen intellectual property. Apple said that it wanted to take all the matter further but at the same time it did not dismiss the possibility settle down an out of the court arrangement with Zhizhen.

Siri is not at its first appearance in front of the judges. Thus, Apple had serious issues over the technology used on Siri with some other companies and organizations like Samsung and a Taiwanese university. But up till now Siri has not been forbidden to function.

The Apple Rumors Stormed Up the Web

Every week, there are many gossipy tidbits, reports as well as patent filings which indicate what is leaving Cupertino next. Some are genuine, yet others are completely fake. As usual we have managed to pars the bits of gossip, positioning them from “totally absurd” to “obviously.”

Fake Rumor: iPhone Air will be launched on September 25th

The end of the month of September and the beginning of the month of October is expected to be the period of time when Apple is going to launch on the market its new product.

As indicated by a report, September the 25th appears to be the date the following iPhone could be dispatched to stores following a September the 15th declaration. This appears doubtful as Apple normally dispatches items on a Friday while the 25th falls on Thursday this year. It seems that the bigger 5.5-inch version is going to be named “iPhone Air”. Calling the bigger version the Air would definitely separate it from the “general” iPhone 6.

Fake Rumor: the Mockups can offer an approximation of the design characteristic for the iPhone 6

A report coming from Japan claims that the most recent mockups can give a harsh approximation of what the following iPhone ought to look like. All the more vitally, they apparently offer a superior feeling of the antenna location in this new telephone. What are the purposes of the stripes on the back of the new iPhones? Those evidently should not be stripes, but instead they indicate zones where glass will be utilized rather than aluminum, much the same as in the iPhone 5 S. In the event that the stripes are really present, they will be made of extremely polished glass. This type of glass is absolutely necessary for the iPhone’s reception apparatuses to transmit and accept information. Glass was preferred because aluminum hinders all signals. This report likewise claims the world famous Apple logo on the back of the iPhone will be a bit changed, cut out of aluminum, and the glass might be bent. A craftsman gave his version of the iPhone 6 looks in an offhand photograph set of mockups.

Possibile: the photos taken with the iPhone 6 will have a front glass appear

Truly exact the electronic giant leaker Sonny Dickson has managed to send to 9to5mac a series photographs of presumable glass plate of the following iPhone. The glass plates in the photos are the white and black alternatives of the famous 4.7-inch model. As far as these pictures go, the future iPhone will be somewhat more extensive than iPhone 5/5s, and much longer. The main outline contrast from current iPhones is an opening on the left side of one front speaker, which might house a sensor or a Facetime type camera. We are approaching the iPhone’s much awaited dispatch, so leaks have higher chances of matching the truth.

Possible: the Earbud design might bring improvements to fidelity

Patent and Trademark Office granted the electronic company a new patent for the earbud adaptation of ‘plasma speakers’. In this kind of speaker, a gas (for e.g. helium) is utilized behind the speaker’s cone that vibes, duplicating sounds more precisely than the typical air would do. But this can happen only if the barometric weight is controlled (sudden modification in the pressure of the air can result in the damage of the diagram of the speaker). Apple would solve this problem with the help of a vented type cavity where the air could be compacted to modify for the air pressure in the surrounding environment.

Possible: the new technology used for the display willmake the iPhone 6 slimmer

Apple enjoys creating its items as slender as possible. Thus, it is not astonishing to listen that the organization will attempt to make the following iPhone even skinnier. One way Apple will do this is through utilizing one and not two display layers for enhancing brightness. This modification of the design might determine a series yield issues because that layer needs to be qualitative enough to do the work of two. The report claims that Apple will keep on using in-cell display engineering.  Like other late reports, this one also states that Apple is going to start large scale manufacture of the iPhone soon, and it will be dispatched sooner or later in September.

Possible: the authentication settings might be changed on the basis of the location

While this is simply a patent application of Apple, it bodes well as a conceivable future advancement of iOS: Apple could modify the interface as well as the security levels of a user’s ell phone relying upon the user’s area. When the user is in his/her home, the gadget would have a lower level of security, while in a restaurant or shopping center; it would need Touch ID verification before allowing anyone to get inside the gadget. Apple believes these progressions could be actualized without putting at risk the security of the gadgets, and it would positively make things more advantageous for the client.

True: the main feature of iWatch is going to be its voice messaging

This year, Apple presented another voice messaging characteristic as a major aspect of iOS 8, which allows clients to record a very short video or audio message and dispatch it to a person in their contact list. After talking to Tim Cook, one specialist believes this might be a key gimmick of Apple’s new iWatch. The voice messaging as well as message transcription are now famous across China, an immense market that Apple wants to concur. The voice transcription characteristic of Google Now is going to be a unique experience. Voice messaging might be a simple and fast method to separate the wearable produced by Apple.

True: the new Apple applications for photos will not display a pro-focused characteristic

Although Apple told Ars Technica that iOS 8 new Photos offer is going to incorporate proficient evaluation characteristics, it appears that the application will not have the kind of editing advanced tools needed by professionals. The images available on the web point out that the application will be based on more common picture editing characteristics.